More Information

We love innovating to offer customers the best combination of selection, value, and convenience, and strive to set the industry standard for a world-class shopping experience. Our shopping experience is rooted in making customers' lives better and easier every day, leading us to invent features such as quick and easy shopping with Buy Now, customer reviews and more recently review highlights, and Rufus, our AI shopping assistant. We regularly make improvements to our store to help customers find the right products quickly—from personalizing product titles in search, to introducing visual search tools, to making it easier to learn about different types of products with AI Shopping Guides. When rolling out new features, we take an intentionally iterative approach, often testing multiple versions to ensure an easy and intuitive customer experience.

We're adding to that list by testing new homepage features and design elements on the Amazon Shopping app for iOS and Android for millions of customers in the U.S. These features bring customers a more personalized and easy-to-navigate place to start their shopping and showcase products and services from across Amazon that reflect their interests and shopping habits. We're testing these new experiences with select customers and look forward to sharing with more U.S. customers in the coming months.
Across Amazon, we’ve been developing and deploying state-of-the-art AI and machine learning models to power customer experiences for over 25 years, such as helping customers find the most relevant products, benefits, and services. The enhanced homepage features offer more product recommendations and inspiration tailored to customers’ interests. Personalization helps customers find what they're looking for faster, and surfaces other relevant products that align with their interests based on previous shopping behaviors like recent purchases and browsing history. For example, if a customer recently bought a new comforter, the homepage may feature matching sheets and pillows. The homepage will also highlight trending products, new releases, best-sellers, and deals based on customers’ unique interests and preferences—helping them stay ahead of the curve on what's popular in their favorite categories.
The new “Window Display,” improved product groupings, and horizontal scrolling create a modern, intuitive shopping experience. The "Window Display" feature at the top of the homepage greets customers with personalized recommendations whether they are picking up where they left off on a previous shopping trip or looking for something new, including deals, new Prime Video and Amazon Music releases, and seasonal finds based on their shopping behaviors. For example, customers who love sports may see the latest pair of running shoes from their favorite brand, deals on fitness trackers, or a reminder for next week’s Thursday Night Football game. As customers scroll, the page is organized into groupings of related products with inspiration by topic, interest, or previous searches that may still be of interest to them. This design helps customers explore relevant categories without jumping between pages, creating a more cohesive and easy-to-navigate experience.

The Amazon FAQ

Tracking Doesn't Match Carrier's Website
You may see slight differences in the tracking information listed in Your Orders and the details on a carrier's website. Every carrier uses their own language to indicate shipment statuses. We simplify the updates in Your Orders to make them easier to understand.

Your Gift Card was applied to the wrong account
When redeeming a gift card, ensure that you're logged into the correct account.
If someone else has access to the claim code on your physical gift card, or the redemption link for an electronic gift card, it may have been redeemed on another account.
Once redeemed, your Amazon.com Gift Card balance can't be transferred between accounts, or to an Amazon store in a different country.
Go to About Amazon Gift Card Restrictions and Prohibited Activities for more information.

How Long Do Refunds Take After I Return an Item?
A refund will be provided after we process your return item at our Amazon or third-party seller facilities. It can take up to 30 days for us to receive and process your return. In certain circumstances refund time frames may be longer.
We issue the refund to the refund method you select in the Online Returns Center, and it may take additional time for your financial institution to process the refund. See below Refund Times.

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